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Maslow's hierarchy in marketing

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One way that marketers use Maslow's Hierarchy is by identifying their product with a certain level of needs. Marketers use imagery in commercials to motivate customers to satisfy their needs using the company's product. A great number of companies position their brands to make customers feel like their product or service will make them belong to a certain group or that they will receive social acceptance and respect. However, there are just as many brands that use pitches for reliability and security to make customers feel the companies' products cover their basic needs. You can find more on this topic can in your textbook on page 20 in section 2-3. From the scenario, analyze each level of Maslow's hierarchy of needs, and articulate the level which most affects you when making a purchase. Provide support for your rationale by utilizing an example

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The response provides you a structured explanation of application of Maslow's hierarchy in marketing . It also gives you the relevant references.

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Marketers use imagery in commercials to motivate customers to satisfy their needs using the company's product. The first need in Maslow's model is the physiological need. To address this need marketers show imagery that satisfies a persons' needs for food, clothing, warmth (heating), thirst, and comfort. The second need in Maslow's model is the need for safety. To address this need marketers ...

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Hatim Baxamusa, MBA
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  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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