Hierarchy of Needs
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What is a hierarchy of needs? Provide examples of one or more products that enable you to satisfy each of the four levels of need.
TEXTBOOK: Perreault, W. D., Cannon, J. P., & McCarthy, E. J. (2010). Essentials of marketing (12th ed.). New York, NY: McGraw-Hill/Irwin.
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Solution Summary
This solution explains Maslow's hierarchy of needs,and gives examples of products that satisfy each of the four levels of need. APA references are included.
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Maslow's Hierarchy of Needs Theory is the concept that there are five levels of needs, each building on the previous need. It is a theory based on what motivates a person to behave the way they behave (McLeod, 2012). The most basic of needs is physiological (hunger, thirst). According to Maslow, this need must be met before a person would consider progressing on to meet higher level needs. People are motivated to find food and water to survive. An example of this is a person would purchase food to satisfy a physiological need before he or she will be motivated to purchase a product ...
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