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Marketing Considerations in Jordan

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Case Study

submit a 3-5 page double-spaced paper, not counting the title page and references, analyzing the cultural and other aspects of advertising and selling in the country/region you have selected .

Read at least seven articles about the cultural aspects of advertising and selling in the country you have selected or the region in which it is located.
((( At least two of these articles should be from peer-reviewed journals.)))

Your paper should cover the following issues:
- Cultural aspects of advertising in this country/region
- Other aspects of advertising in this country (i.e. media characteristics, regulations)

- Cultural aspects of selling in this country/region
- Other aspects of selling in this country


All written assignments and responses should follow APA rules for attributing sources.

You need to use peer reviewed journals in your postings and research for support practice should have been from a peer reviewed journal ,books or articles and not only a web sites . Please

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Jordan's culture is much different than in the U.S., in some aspects. However, with a free trade
agreement between Jordan and the U.S., and a welcoming business environment, products can be sold
in Jordanian markets at relatively attractive prices (U.S. Commercial Service, 2011). While the country
boasts a successful business hub, this does not necessarily mean the processes of marketing and
promoting products will be similar to those in the U.S. Jordanians regard U.S. Products and
technologies highly, with a perception of high quality. They are also interested in new products.
Jordanian firms welcome the opportunity to promote U.S. Products, such as those offered by Ikea,
but lack the channels to do so.
Though there are increasing numbers of U.S. franchises operating in Jordan, it is recommended
that any business promote its products or services through local representatives. The right marketing
mix is important to any company promoting goods and services in Jordan. But, it is still advisable to
partner with a local marketing firm, to establish the most effective marketing mix (Huang, Abu-Salih,
& Megdadi, 2013). Direct marketing to U.S. consumers is fine for Ikea in the U.S. However, direct
marketing in Jordan is limited to government officials. The best approach for marketing products is
through local representatives. Local representatives can more easily establish trust with local
consumers, have a better understanding of demand and local markets, and in many instances, have
already established networks of distribution and promotion, to market U.S. products offered by Ikea
(Zamil, 2011).
There are plenty of local marketing firms in Jordan, that are capable of promoting products,
using a variety of media. However, ordering products through online stores and through the mail are
not popular channels of distribution in Jordan. Most consumers consider these channels less than
secure. Open markets are slowly being replaced by shopping centers and malls. Though there are
plenty of internet service provides in the country, email and social media marketing are still in the
infancy stage (U.S. Commercial Service, 2011). Technologies such as SMS text messaging are gaining
in popularity, particularly among ...

Solution Summary

The discussion focuses on aspects of marketing to Jordan consumers, given the cultural considerations and trends in the country. Some suggestions about the proper marketing mix, distribution mix, and messages to consumers are discussed.

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