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Successful Marketing Campaigns: Connecting Products To Consumers

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Discuss your perception of the marketing discipline. Think of an organization that personally caught your attention as a consumer because they did a great job or a poor job of marketing. Discuss what the organization did in the way of marketing that caught your attention.

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Solution Summary

This solution provides an example of how an organization can connect their products to consumers via the use of emotion. Gatorade is used as an example.

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Dear Student,

Your assignment allows you to take a deep dive into the relationship between a product and a consumer's emotion. Successful marketing campaigns are able to capture an emotion of a demographic, connect them to their product, and persuade a consumer to align their money with their emotion. Gatorade has been successful at connecting their products with emotions, driving consumers to ...

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