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    Cisco Case Study

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    Choose ONE of the case options below. Evaluate the case, and respond to each question that follows the case using both theory and practical managerial thinking. Cisco, beginning on page 57 of the course textbook Nike, beginning on page 29 of the course textbook Microsoft, beginning on page 93 of the course textbook Walmart, beginning on page 94 of the course textbook

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    The response addresses the query posted in 558 words with APA references
    //A brand refers to a product comprising of unique characteristics; it is consistent and well organized in nature. In the section given below, a discussion will be presented to analyze the difference between brand building in business to business and business to consumer //.
    Difference in Building a brand in B2B and B2C
    Branding is the way or technique through which the company can differentiate its products or services by ensuring the presence of a unique name or advertising so that it can gain success in the market (Kapoor, 2011). A brand is important for both, the company and customers because it helps in improving brand recognition, creating trust, supporting advertising, inspiring employees, building the financial value and expanding the customer base.
    The term B2B stands for business to business, which means that the goods and services are sold to ...

    Solution Summary

    The response addresses the query posted in 558 words with APA references