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    Marketing: Creating Need or Want or Information?

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    A) What are a few campaigns that you've seen recently that you felt were particularly creative and effective? What campaigns have you explored that achieved the desired outcome for the initiative?

    B) Do you feel that marketing creates need or want for a product? Or, does marketing inform consumers in order to satisfy an existing need or want?

    C) Do you think marketing is a way of creating materialistic individuals

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    Solution Preview

    A) What are a few campaigns that you've seen recently that you felt were particularly creative and effective? What campaigns have you explored that achieved the desired outcome for the initiative?

    Great campaigns lately include the following:

    Tidy cats "nomorepu" (http://nomorepu.com/#!/) in which the company is featuring subway boards, a mobile pu patrol, Life Stinks videos which get the consumers involved in the unlikely product of cat litter. It is too early to judge sales figures, however, chatter on websites, blogs, and social media are up as a result of the campaign.

    Run Towards the Chaos (http://www.marines.mil/unit/mcrc/Pages/TowardtheSoundsofChaos.aspx#.T8ldVY6SlZE ) from the United States Marine Corps, which shows the few, and the proud moving towards danger. It showcases equipment, bravery, and dynamic action. The campaign ...

    Solution Summary

    This solution discusses a few campaigns that were particularly creative and effective and the campaigns that achieved the desired outcome for the initiative. It also discusses if marketing creates need or want for a product or if marketing informs consumers in order to satisfy an existing need or want. Finally, it describes if marketing is a way of creating materialistic individuals. Examples are given.

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