Sampling Design
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Throughout the course, you will be developing a marketing research proposal. For this unit, complete the following task:
Formulate your research design.
Use course materials, the Internet, and/or the Library to support your work
on red bull
2pages
Throughout the course, you will be developing a marketing research proposal. For this unit, complete the following tasks:
Create your sampling design.
Create your data collection, measurement instrument(s), and data preparation design.
Use course materials, the Internet, and/or the Library to support your work
want one on red bull
1 page
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Solution Summary
An outline discussion on how to create a sampling design and what should be part of it. Also creating measurement instrument and other information. Some examples provided.
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I can guide you in creating the sampling design. Since you first need to have an idea of what you want to know before you choose a sampling group, it is important to decide what you want to know. For example, you might wish to identify people who use red bull for staying awake at work. In that case, one direction would be to choose your sample from a specific type of work. A sampling is based on the population and asking for too many different types of workers or all workers would be too large. The marketing survey might be done over time, and in individual groups. So the researcher should begin with the most important group they are targeting. This could be executives, factory workers, law enforcement or rescue workers. Are you concerned with the type of buyer, the uses for the drink, or the possible other uses?
Choose your sampling group. Usually this will reflect the same as the larger population if you do the ...
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