Marketing has often been defined in terms of satisfying customers' needs and wants. Critics maintain that marketing does much more than satisfying customers' needs and wants; they argue that, in fact, marketing creates needs and wants that did not exist before. According to these critics, marketers encourage consumers to spend more money than they should on goods and services they really do not need. What is your opinion of this on-going debate? Take a stance, and defend your position using examples of companies that you perceive to have created or satisfied customer needs.
There have been a raging debate on whether marketing simply satisfies customers' wants and needs or they do more than that by creating the consumers needs. In my opinion I believe that marketing does both. Marketing seeks to satisfy the existing needs of consumers. At times though the needs may not be known or visible to either to the customers or the manufactures. Therefore a marketer's role is to make those needs apparent by creating them. In ...
Marketing to satisfy customers needs and wants are determined.