Marketing
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Marketing has often been defined in terms of satisfying customers' needs and wants. Critics maintain that marketing does much more than satisfying customers' needs and wants; they argue that, in fact, marketing creates needs and wants that did not exist before. According to these critics, marketers encourage consumers to spend more money than they should on goods and services they really do not need. What is your opinion of this on-going debate? Take a stance, and defend your position using examples of companies that you perceive to have created or satisfied customer needs.
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The response addresses the queries posted in 442 words with references.
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The response addresses the queries posted in 442 words with references.
// In this paper, we will describe the meaning and scope of consumer needs and wants. The concept of marketing with relation to consumer needs and wants will be explained. The role of marketing in creating the wants and satisfying consumer needs will be described in detail. Examples of some firms that play a big role in creating needs will be briefed upon.//
A marketer in today's world is deemed to be successful, if it tries to understand needs, wants and demands of the target market. Needs are describe the basic human requirements like food, air, water, clothing and shelter. These needs become wants when they are subjected to specific thing that is able to fulfill ...
Education
- MBA (IP), International Center for Internationa Business
- BBA, University of Rajasthan
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