Purchase Solution

Marketing

Not what you're looking for?

Ask Custom Question

Marketing has often been defined in terms of satisfying customers' needs and wants. Critics maintain that marketing does much more than satisfying customers' needs and wants; they argue that, in fact, marketing creates needs and wants that did not exist before. According to these critics, marketers encourage consumers to spend more money than they should on goods and services they really do not need. What is your opinion of this on-going debate? Take a stance, and defend your position using examples of companies that you perceive to have created or satisfied customer needs.

Purchase this Solution

Solution Summary

The response addresses the queries posted in 442 words with references.

Solution Preview

The response addresses the queries posted in 442 words with references.
// In this paper, we will describe the meaning and scope of consumer needs and wants. The concept of marketing with relation to consumer needs and wants will be explained. The role of marketing in creating the wants and satisfying consumer needs will be described in detail. Examples of some firms that play a big role in creating needs will be briefed upon.//

A marketer in today's world is deemed to be successful, if it tries to understand needs, wants and demands of the target market. Needs are describe the basic human requirements like food, air, water, clothing and shelter. These needs become wants when they are subjected to specific thing that is able to fulfill ...

Solution provided by:
Education
  • MBA (IP), International Center for Internationa Business
  • BBA, University of Rajasthan
Recent Feedback
  • "Thank You so much! "
  • "Always provide great help, I highly recommend Mr. Sharma over others, thanks again. "
  • "great job. I will need another help from you. "
  • "first class!"
  • "Thank you for your great notes. Will you be willing to help me with one more assignment? "
Purchase this Solution


Free BrainMass Quizzes
Balance Sheet

The Fundamental Classified Balance Sheet. What to know to make it easy.

Motivation

This tests some key elements of major motivation theories.

Introduction to Finance

This quiz test introductory finance topics.

Business Ethics Awareness Strategy

This quiz is designed to assess your current ability for determining the characteristics of ethical behavior. It is essential that leaders, managers, and employees are able to distinguish between positive and negative ethical behavior. The quicker you assess a person's ethical tendency, the awareness empowers you to develop a strategy on how to interact with them.

SWOT

This quiz will test your understanding of the SWOT analysis, including terms, concepts, uses, advantages, and process.