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Under the new Canadian anti-spam legislation, marketers can only send promotional e-mails to individuals who have expressed consent. Under the U.S. CAN-SPAM act, however, marketers can send e-mails to any individual as long as they provide consumers the option to opt-out of the communications. Thus, unless specifically choosing to opt-out, American consumers are still bombarded with unsolicited e-mails. How effective do you think e-mail marketing is in the U.S. and how prevalent do you think e-mail marketing is among America's most successful online retailers and other direct marketers?

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Solution Summary

200 words of notes and APA sources briefly justify U.S. e-mail marketing's prevalence and effectiveness.

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Welcome to BrainMass! Please rate 5/5 for my sample ideas and APA references.

When assessing how effective e-mail marketing is in the U.S. and how prevalent do you think e-mail marketing is among America's most successful online retailers and other direct marketers, I offer first my own insights as a consumer. Major online retailers, such as Kohls, Target, Gymboree, and Sephora, for example, definitely lure me by email marketing to reiterate sales, offer coupons, their use of clever, creative, sensory graphics, and even disseminate news about 24 hour sales. As a consumer, I deem them as effective since they ...

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Stacy Shaneyfelt, MA
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  • BS , Slippery Rock University
  • MA, Slippery Rock University
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