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    Strategy and Supply Chain for Digital Marketing Firms

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    I need help with a global competitive landscape and supply chain scan for a digital marketing firm. I need an analysis of the supply chain and changing eco-system in an effort to develop a lean value chain that fosters innovation and growth. I want to know how I would provide value to customers while addressing change management challenges in terms of process, products, and services. I need to analyze the supply chain from both product and service standpoints. I'd like to know what are the most important value points in terms of process, products, and services as well as assess the competitive position and possibilities. I need a list of key objectives that foster innovation and growth. And an implementation plan for key objectives, change management issues in context of all stakeholders as part of an operational plan. I also need a GANTT chart.

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    https://brainmass.com/business/business-policy-and-implementation/strategy-supply-chain-digital-marketing-firms-621573

    Solution Preview

    *I need help with a global competitive landscape and supply chain scan for a digital marketing firm.

    Consider the global competitive landscape as crowded to adapt to the growing technology demands in a massive ecosystem of digital enhanced advertisement to consumers. Thus, the business entities must implement strategic key objectives for the supply chain to operate on a live that sufficiently provides (1) transparency (2) opt-in or opt-out options (3) catering services into more available products and services that offers the supply chain more direct response to digital marketing firm core clients (try and think in terms not serving just one targeted demographic but in regards to businesses and clients.

    Keep in mind, the digital marketing firm main objective is to effectively serve and identify their true principals in the ecosystem; the marketers and the consumers.

    *I need an analysis of the supply chain and changing eco-system in an effort to develop a lean value chain that fosters innovation and growth. I want to know how I would provide value to customers while addressing change management challenges in terms of process, products, and services.

    Keep in mind; the digital marketing firms mostly refrain from serving business marketers and/or consumers that often restricts efficiency within the supply chain eco-system. The digital marketing firms operate to serve mainly direct to "intermediaries" to marketers or consumers perform on the initiated for reducing any rejection in strategies, while, others cater to "indirect intermediaries," for example, the trading marketplace and exchanges for data management platforms. Try and think in terms of the supply chain operative in the serving of multi sell side of platforms - to deliver to "their end consumer/ client."

    Consider the strategy approach for effective effort to develop a lean value chain that fosters innovation and growth; for example:

    (a) A sustainable platform where marketers can aggressively and proactively obtain their consumers data with transparency
    (b) Control over their marketing media that allows for exceptional ad experience within the digital landscape

    Try and think in terms for allowing control over "digital ad experience" mostly initiated by the business marketer for providing value to customers while addressing change management challenges. Additional, in terms of the following consider:

    Process ...

    Solution Summary

    The review into digital marketing firms and strategy for operative initiatives.

    $2.19