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Pricing Strategies

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1: Is a low-priced marketing strategy necessarily the most effective in the online medium? Why, or why not?

2: Other than facilitating the electronic transfer of suitable digital file, how does the internet enhance the distribution function?

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The solution discusses:

1: Is a low-priced marketing strategy necessarily the most effective in the online medium? Why, or why not?

2: Other than facilitating the electronic transfer of suitable digital file, how does the internet enhance the distribution function?

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1: Is a low-priced marketing strategy necessarily the most effective in the online medium? Why, or why not?

Yes. In today's economy price is everything. Many of today's online wholesalers, such as Amazon, Expedia and Priceline all advertise that each has the lowest product online - period. ...

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