Pricing Strategies - the Only Revenue Generator
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Which pricing strategies have you noticed when you shop? (odd-even pricing, prestige pricing, price bundling, and captive pricing)
What new products have you purchased in the last two years that were priced using either a penetration or a skimming approach?
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This posting gives you a step-by-step explanation of pricing strategies. The response also contains the sources used.
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There are some pricing strategies that I have noticed when I shop. The first strategy that I have noticed is odd-even pricing. This is setting price in odd numbers such as $19.94. The second strategy I have noticed is prestige pricing. The first thing that I have noticed about prestige pricing is that the products that have prestige pricing are placed at eye level. These products are meant to attract people who value having high status. ...
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