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    Pricing Strategies for Nike

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    What pricing strategies is Nike following? What will be the key factors in making these strategies a success? How do you know this to be true (how can you back it up)?

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    Solution Preview

    Nike follows premium pricing strategy. It focuses on those customers that value product quality and utility more than its price. They target the customers who are likely to develop product intimacy and thus, give priority to quality rather than the price of the product and are willing to pay premium for the product. ...

    Solution Summary

    This solution discusses pricing strategies for Nike.