Purchase Solution

Pricing Strategies for Nike

Not what you're looking for?

Ask Custom Question

What pricing strategies is Nike following? What will be the key factors in making these strategies a success? How do you know this to be true (how can you back it up)?

Purchase this Solution
Solution Summary

This solution discusses pricing strategies for Nike.

Solution Preview

Nike follows premium pricing strategy. It focuses on those customers that value product quality and utility more than its price. They target the customers who are likely to develop product intimacy and thus, give priority to quality rather than the price of the product and are willing to pay premium for the product. ...

Solution provided by:
Sandeep Bardia, MBA
Education
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
Recent Feedback
  • "Thank you. "
  • "Thank you"
  • "Thank you. I got 20/20 last week for my discussion you help me out with."
  • "Thank you. Great Job. "
  • "Thank you. Great Job. "
Purchase this Solution
Free BrainMass Quizzes
Public Speaking Quiz

Quiz your understanding of public speaking. Learn about the elements of a solid speech.

Introduction to Theatre

This quiz will examine the basic knowledge students have of theatre, including terms, history, and purpose.

Which play is it?

This quiz will give you one of the main ideas of a play. You have to guess which play is being talked about.

View More Free Quizzes
Related BrainMass Solutions

  • Marketing Intelligence and Research at Nike

    An evaluation of current marketing intelligence systems for feedback. d. Recommendations for feedback and evaluation strategies.

  • Nike's International Strategy

    Nike is the #1 brand of shoe for celebrities, athletes, and professional teams - and uses those endorsements wisely. Strategies are sometimes culturally dependent, sometimes not.

  • Develop a portion of the strategic marketing plan

    A marketing mix and a competitive advantage for the product. 3. A pricing strategy, a price, and a rationale explaining the price of each of your products.

  • Nike's Place and Price Strategy

    Price: Your price analysis should describe the pricing system in place. Is it cost-based, value-based, or competition-based, and how did you come to that determination? Include an evaluation of the pricing strategy in your analysis.

  • Marketing Mix, Pricing Strategy, Media Strategy for a product chosen to market

    46718 Marketing Mix, Pricing Strategy, Media Strategy for a product chosen to market For this project, choose a product that is currently available in the country you live in and you want to market in another country.

  • IMC and Promotional Strategies of Nike

    Hope this solution works for you. Promotional Strategies of Nike Target Audience of Nike for its Athletic shoes include all those people who are interested in sports and athletics and youth.

  • Growth strategies for Nike, Inc.

    531988 Growth Strategies for Nike, Inc. Nike, Inc. - Describe your growth objectives for this organization. - Provide an explanation of the different types of growth strategies.

  • Nike's business-level strategies

    In this series, in the beginning of the discussion, the overview of the business level strategies of Nike is given.// Business-Level Strategies of Nike: In the specific industry of the market segment, the business-level strategies of the companies

  • Marketing: Celebrity branding for NIKE

    Brand features are becoming prominent part of marketing strategies. Organizations are formulating their branding strategies to create an enchanting brand (Kotler, 2003).

View More Related Solutions