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Marketing Mix, Pricing Strategy, Media Strategy for a product chosen to market

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For this project, choose a product that is currently available in the country you live in and you want to market in another country. Using the lybrary and /or the Internet and your text you will need to develop a portion of the strategic marketing plan that includes the following:

1: Briefly explain the country in which you have chosen to market the product and why you selected that country.

2: A marketing mix and a competitive advantage for the product.

3: A pricing strategy, a price, and a rationale explaining the price of each of your products. Remember to consider turnover, competition, and elasticity of demand in your strategy.

4: A media strategy for marketing the product including an image and position to be developed, types of promotion to be used, and media to be used. Remember to specify the advantages of the chosen media, frequency, and continuity to be used.

For questions 2,3 and 4, explain how these will be similar or different from the current strategies that are being used in your home country and why there are similarities or differences.

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In a 992 word solution, the response selected Nike and the market in Burma. It is comprehensive view of the strategy in a relatively untapped marketplace.

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1: Briefly explain the country in which you have chosen to market the product and why you selected that country.
The company selected is NIKE. The Company creates designs for men, women and children. Running, basketball, children's, cross-training and women's shoes are the Company's top-selling product categories. NIKE also markets shoes designed for outdoor activities, tennis, golf, soccer, baseball, football, bicycling, volleyball, wrestling, cheerleading, aquatic activities, hiking and other athletic and recreational uses.

We have selected Burma because it represents a large untapped market. It is a country of Southeast Asia on the Bay of Bengal and the Andaman Sea. Site of ancient Mon and Burman kingdoms, Burma was a province of British India from 1886 to 1937 and a separate crown colony from 1937 to 1948, when it gained its independence. The civilian government was overthrown by a military coup in 1962 and again in 1988. The country was officially renamed Myanmar in 1989. Yangon (formerly Rangoon) is the capital and the largest city. Population: 42,700,000.

Burma has been selected because it is represents a large untapped market. The country is rich in minerals. Petroleum is found east of the Ayeyarwady in the Dry Zone. Tin and tungsten are mined in E Myanmar; the Mawchi mines in Kayah State are also rich in tungsten. In the Shan State, northwest of Lashio, are the Bawdwin mines, the source of lead, silver, and zinc. Coal, copper, natural gas, and iron deposits have also been found in Myanmar. Gems ...

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