For your own organization (or another organization of your choice) describe a product or service sold.
What is your marketing strategy?
Who is your target market?
Describe your marketing mix: product, price, promotion, and placement (distribution)
Is your product worthy of the promotional message?
Marketing mix elements consists of 4Ps (price, product, promotion and placements). It entails the marketing plan of the organization/product. As per Mindtools, "'marketing mix' is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service to market."
Hence, Marketing mix helps in defining the positioning of the product and other marketing elements. As per tutor2u, Marketing mix consists of :
"Product - the product (or service) that the customer obtains
Price - how much the customer pays for the product
Place - how the product is distributed to the customer
Promotion - how the customer is found and persuaded to buy the product"
Socks Example:
Socks have long been a necessity in day to day life to keep the feet warm and protected. However, now it has become a fashion symbol with a wide range of variety offered to the customers. A sock is an item of clothing worn on the feet. The foot is among the ...
Solution Summary
Solution explains the concept of Marketing a New Product
... promotion is focused on acquiring new customers, and ... addition to developing the right Product, Place, and ... the cost of the whole marketing mix (Perreault, 2002 ...
...New York: Free Press, 1980. This discusses the organization's strategy impact on its marketing mix and role of the internet play in new product development. ...
... to tell the target customers about the product that has ... & McCarthy, E. (2002) [Electronic Version], Basic Marketing (14th ed.) McGraw-Hill/Irwin, New York, NY ...
... Hello. Please find guidelines and ideas for Marketing Mix plan in the attached file. The marketing mix presentation for a new beer product is examined. ...
...marketing strategy and the marketing mix. Products tend to go through five stages: 1. New product development stage. * Very expensive. * No sales revenue. ...
... to tell the target customers about the product that has ... & McCarthy, E. (2002) [Electronic Version], Basic Marketing (14th ed.) McGraw-Hill/Irwin, New York, NY ...
... on how each element of the marketing mix is implemented ... a company like Kellogg's is constantly developing new breakfast cereals - the product element is ...
... How would you use the marketing mix to select a new product or service? ... How would you use the marketing mix to select a new product or service? ...
