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Pepsi: How does your selected organization use the different components of the marketing mix?

How does your selected organization use the different components of the marketing mix? How does the marketing mix affect the development of your selected organization's marketing strategy and tactics? How can your selected organization use quantifiable elements to evaluate, monitor, and control marketing effectiveness?

I chose the organization Pepsi.

Solution Preview

Select an organization with which you are familiar. - Pepsi

How does your selected organization use the different components of the marketing mix:
Product-Many varieties of soda, different sports drinks, and variety of bottles and containers
Price-Price varies and can range from 75 cents for a can to $6.99 plus deposit for a 24 pack dependant upon where and when you buy the product.
Place-Place of purchase can include retail stores, vending machines, grocery stores, convenience stores, ball parks, ...

Solution Summary

This solution discusses the marketing mix and marketing strategy at pepsi in 250 words to help the student get started on their assignment.

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