Marketing Strategiess

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For this project, choose a product that is currently available in the country you live in and you want to market in another country. Using the Library, the Internet and your text you will need to develop a portion of the strategic marketing plan that includes the following:

1. Briefly explain the country in which you have chosen to market the product and why you selected that country.

The product chosen is Bikaneri Bhujiya which is one of the most popular Indian snack food and the country chosen is US. Lets us have an overview of US economy:

US is a member of regional alliance of NAFTA. NAFTA is a comprehensive agreement between US, Mexico and Canada to liberalize trade in goods and services, remove barriers to investment, strengthen the protection of intellectual property rights; and establish a framework for further trilateral cooperation. The benefits of NAFTA are that the member countries of the North American Free Trade Agreement (NAFTA) form the world's largest trading bloc, with a gross domestic product (GDP) of US$11.4 trillion, or one third of the world's total GDP. (Wikipedia) Thus it has led to the greater economic growth and access to wider markets. Thus our product will have wider access.

Economy

The United States is predominantly a capitalist economy and it's the world's largest economy in terms of GDP. According to the International Monetary Fund, the United States GDP of more than $13 trillion constitutes 20 percent of the gross world product.
(Wikipedia) There has been growth of 3.3% in 2006 and its slightly better than 2005 but worse than 2004. Thus the GDP growth is moderate.
This is due to:
1) Increase in Imports
2) Decrease in Exports
3) Decrease in spending by the Federal government.

http://www.bea.gov/newsreleases/national/gdp/gdpnewsrelease.htm
Overall our product has great potential in US.

Political
The United States is the world's oldest surviving federation and has stable political environment conducive to the business. In 2004, Bush won reelection over Democratic challenger Senator John Kerry. Following the 2006 midterm elections, the Democratic Party holds a majority of seats in both the House and Senate for the first time since the election of 1994.
Financial
As on 2005 The Current account deficit of US is 6 percent of gross domestic product, this is the US's largest current account deficit in its history.
The latest position is as follows:
The U.S. current-account deficit, the broadest measure of U.S. international trade in goods and services, receipts and payments of income, and net unilateral current transfers (such as gifts) increased to $225.6 billion (preliminary) in the third quarter of 2006 from $217.1 billion (revised) in the second quarter. As a share of U.S. GDP, the deficit increased to 6.8 percent from 6.6 percent. Thus the deficit has further increased.
http://www.bea.gov/bea/newsrelarchive/2006/trans306_fax.pdf

At its most recent meeting, the FOMC held interest rates at 5.25%. Thus the interest rates are slightly on higher side.
(see http://news.goldseek.com/GoldForecaster/1178910819.php).
There can be threat of US Dollar depreciation which can hurt us.

Social, Health & Environmental
The U.S. is the second largest emitter of carbon dioxide from the burning of fossil fuels after China. Thus our product should be eco friendly and fuel efficient.
Approximately 13 percent of Americans were below the federally designated poverty line and there is lot of income inequality.
Health
The American life expectancy of seventy-eight years at birth is above average and also it has low infant mortality. . The United States healthcare system is the largest spender in the world.

Technology and Physical Environment
The United States is known for innovation and it's a leader in many industries. The United States has the most roadways in the world and a relatively weak intercity passenger rail system. Only 9 percent of total U.S. work trips employ mass transit, compared to 38.8 percent in Europe. (Wikipedia) Thus our product will be well accepted as its modern, latest, low cost and eco friendly. Terrorism

. September 11th 2001 would be considered one of the most world changing events. America now faces the war on terrorism due to this day.

http://en.wikipedia.org/wiki/United_States#Technology
Opportunities
There is a great opportunity in US market. This is because it has the great number of Indian population and also it has one of the largest snack food markets in the world.

2. A marketing mix and a competitive ...