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Marketing mix and external environmental factors

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Which element of the marketing mix has the greatest influence on organization's marketing strategy? Why?

What are the external environmental factors that influence the marketing strategy of organization?

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Which element of the marketing mix has the greatest influence on organization's marketing strategy are determined. The external environmental factors that influence the marketing strategy or organizations are determined.

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Although all elements of a marketing mix have major influence on an organization's marketing strategy and it is difficult to ascertain a single one as all of them are interrelated and integrated, in my opinion, the product element in the marketing mix is the one which has the maximum impact on the other elements as well as the whole marketing strategy because once the decisions ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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