Develop a portion of the strategic marketing plan
Not what you're looking for?
Choose a product that is currently available in the country you live in and you want to market in another country. Develop a portion of the strategic marketing plan that includes the following:
1. Briefly explain the country in which you have chosen to market the product and why you selected that country.
2. A marketing mix and a competitive advantage for the product.
3. A pricing strategy, a price, and a rationale explaining the price of each of your products. Remember to consider turnover, competition, and elasticity of demand in your strategy.
4. A media strategy for marketing the product including an image and position to be developed, types of promotion to be used, and media to be used. Remember to specify the advantages of the chosen media, frequency, and continuity to be used.
For questions 2,3 and 4, explain how these will be similar or different from the current strategies that are being used in your home country and why there are similarities or differences.
Please prepare in APA format
Purchase this Solution
Solution Summary
Product chosen: NIKE
Country chosen: Burma
Response is 1,546 words plus references
Solution Preview
1: Briefly explain the country in which you have chosen to market the product and why you selected that country.
The company selected is NIKE. The Company creates designs for men, women and children. Running, basketball, children's, cross-training and women's shoes are the Company's top-selling product categories. NIKE also markets shoes designed for outdoor activities, tennis, golf, soccer, baseball, football, bicycling, volleyball, wrestling, cheerleading, aquatic activities, hiking and other athletic and recreational uses.
We have selected Burma because it represents a large untapped market. It is a country of Southeast Asia on the Bay of Bengal and the Andaman Sea. Site of ancient Mon and Burman kingdoms, Burma was a province of British India from 1886 to 1937 and a separate crown colony from 1937 to 1948, when it gained its independence. The civilian government was overthrown by a military coup in 1962 and again in 1988. The country was officially renamed Myanmar in 1989. Yangon (formerly Rangoon) is the capital and the largest city. Population: 42,700,000.
Burma has been selected because it is represents a large untapped market. The country is rich in minerals. Petroleum is found east of the Ayeyarwady in the Dry Zone. Tin and tungsten are mined in E Myanmar; the Mawchi mines in Kayah State are also rich in tungsten. In the Shan State, northwest of Lashio, are the Bawdwin mines, the source of lead, silver, and zinc. Coal, copper, natural gas, and iron deposits have also been found in Myanmar. Gems (notably rubies and sapphires) are found near Mogok. Since the 13th cent., Myanmar has exported to China jade from the Hunkawng valley in the north. In short Myanmar represents an excellent untapped market close to the manufacturing facilities of Nike. In fact, the shoes of Nike Indonesia are actually manufactured in Myanmar.
2: A marketing mix and a competitive advantage for the product.
Shoes designed for outdoor activities, tennis, golf, soccer, baseball, football, bicycling, volleyball, wrestling, cheerleading, aquatic activities, hiking and other athletic and recreational uses.
The prices will range from $2.50 to $150. The distribution will be through retail channels that are already selling locally made shoes. In addition, Nike needs to open up stores and franchisees to reach buyers and targeted customer in order to expand canvas of long term Nike buyers. Further most, it should maximize the use of e-commerce, online marketing, e-coupons, e-bay sells ...
Purchase this Solution
Free BrainMass Quizzes
Paradigms and Frameworks of Management Research
This quiz evaluates your understanding of the paradigm-based and epistimological frameworks of research. It is intended for advanced students.
Cost Concepts: Analyzing Costs in Managerial Accounting
This quiz gives students the opportunity to assess their knowledge of cost concepts used in managerial accounting such as opportunity costs, marginal costs, relevant costs and the benefits and relationships that derive from them.
Operations Management
This quiz tests a student's knowledge about Operations Management
Business Ethics Awareness Strategy
This quiz is designed to assess your current ability for determining the characteristics of ethical behavior. It is essential that leaders, managers, and employees are able to distinguish between positive and negative ethical behavior. The quicker you assess a person's ethical tendency, the awareness empowers you to develop a strategy on how to interact with them.
MS Word 2010-Tricky Features
These questions are based on features of the previous word versions that were easy to figure out, but now seem more hidden to me.