Choose a product that is currently available in the country you live in and you want to market in another country. Develop a portion of the strategic marketing plan that includes the following:
1. Briefly explain the country in which you have chosen to market the product and why you selected that country.
3. A pricing strategy, a price, and a rationale explaining the price of each of your products. Remember to consider turnover, competition, and elasticity of demand in your strategy.
4. A media strategy for marketing the product including an image and position to be developed, types of promotion to be used, and media to be used. Remember to specify the advantages of the chosen media, frequency, and continuity to be used.
For questions 2,3 and 4, explain how these will be similar or different from the current strategies that are being used in your home country and why there are similarities or differences.
Please prepare in APA format© BrainMass Inc. brainmass.com October 9, 2019, 6:04 pm ad1c9bdddf
1: Briefly explain the country in which you have chosen to market the product and why you selected that country.
The company selected is NIKE. The Company creates designs for men, women and children. Running, basketball, children's, cross-training and women's shoes are the Company's top-selling product categories. NIKE also markets shoes designed for outdoor activities, tennis, golf, soccer, baseball, football, bicycling, volleyball, wrestling, cheerleading, aquatic activities, hiking and other athletic and recreational uses.
We have selected Burma because it represents a large untapped market. It is a country of Southeast Asia on the Bay of Bengal and the Andaman Sea. Site of ancient Mon and Burman kingdoms, Burma was a province of British India from 1886 to 1937 and a separate crown colony from 1937 to 1948, when it gained its independence. The civilian government was overthrown by a military coup in 1962 and again in 1988. The country was officially renamed Myanmar in 1989. Yangon (formerly Rangoon) is the capital and the largest city. Population: 42,700,000.
Burma has been selected because it is represents a large untapped market. The country is rich in minerals. Petroleum is found east of the Ayeyarwady in the Dry Zone. Tin and tungsten are mined in E Myanmar; the Mawchi mines in Kayah State are also rich in tungsten. In the Shan State, northwest of Lashio, are the Bawdwin mines, the source of lead, silver, and zinc. Coal, copper, natural gas, and iron deposits have also been found in Myanmar. Gems (notably rubies and sapphires) are found near Mogok. Since the 13th cent., Myanmar has exported to China jade from the Hunkawng valley in the north. In short Myanmar represents an excellent untapped market close to the manufacturing facilities of Nike. In fact, the shoes of Nike Indonesia are actually manufactured in Myanmar.
2: A marketing mix and a competitive advantage for the product.
Shoes designed for outdoor activities, tennis, golf, soccer, baseball, football, bicycling, volleyball, wrestling, cheerleading, aquatic activities, hiking and other athletic and recreational uses.
The prices will range from $2.50 to $150. The distribution will be through retail channels that are already selling locally made shoes. In addition, Nike needs to open up stores and franchisees to reach buyers and targeted customer in order to expand canvas of long term Nike buyers. Further most, it should maximize the use of e-commerce, online marketing, e-coupons, e-bay sells ...
Product chosen: NIKE
Country chosen: Burma
Response is 1,546 words plus references