Explore BrainMass

Characterization of Product Mix Pricing

Characterize each of the product mix pricing strategies in a clear and easy to understand format.

© BrainMass Inc. brainmass.com June 23, 2018, 11:41 pm ad1c9bdddf

Solution Preview

Marketers have essentially four variables to use when crafting a marketing strategy and writing a marketing plan. They are price, promotion, product and distribution (also called placement).
<br>There is no standard way to determine price, however here are the steps used in pricing strategies:
<br>1. Development of marketing strategy--here you perform marketing analysis, segmentation, targeting and positioning.
<br>2. Make marketing mix decisions--define product, promotional and distribution tactics.
<br>3. Estimate the demand curve.
<br>4. Calculate costs--estimate variable and fixed costs associated with the ...

Solution Summary

This solution characterizes product mix pricing strategies