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    Customer Role in Supply Chain Management

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    Understanding supply chain and how the consumer can play a critical role in the supply chain is an important part of developing and implementing a strategy. There are many products and services today where the target customer is part of the supply chain. The Web sites Wikipedia, Mary Kay Cosmetics, and Craig's List are just a few examples
    •Give an example of a product or service where the target customer is part of the supply chain.
    •Describe the types of innovations or improvements that have come from involving the target customer in the supply chain.
    •Describe the types of information technology mechanisms that have been used to involve the customer in the supply chain.

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    https://brainmass.com/business/business-plan/customer-role-supply-chain-management-605718

    Solution Preview

    Step 1
    A product where the target customer is part of the supply chain is Zazzle. At the website of Zazzle, the customers are allowed to create the men's clothes, women's clothes, children's clothe, electronic accessories, cards, office products, home & pet products, art & posters, and craft supplies. The website allows its visitors to choose a basic design and then allows them to customize those products by adding design. There is no minimum order.

    Step 2
    The key innovation or improvement that comes from involving the target customer in the supply chain of Zazzle.com is it allows users to upload images that can be placed on the ...

    Solution Summary

    This solution explains the role of customer in supply chain management. The sources used are also included in the solution.

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