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    Social Media Strategy of On The Maps

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    I need help with social media marketing for my company. I would like for an expert to do the following:

    Analyze our social media practices used for On The Maps Digital Marketing Company in Las Vegas.
    Evaluate our digital footprint across all channels.
    Determine what our customers search for, what devices they use, which social networks they use, the websites and apps they use, and when and how often each is used.
    Tell us whether our current messaging strategy supports our brand position with these customers?
    If it does not, suggest a strategy that we should implement to better attract and engage with our target audience.
    Tell us if the social media footprint effectively moves our customers through the buyer's decision-making process?

    A little about us. We are a full service digital agency. And while we are great at marketing for our customer's businesses it is difficult for us to forget everything we know about our industry and get in the minds of our customers to effectively reach and engage with them when they are looking for our services.

    Here is where you can find us:

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    Solution Preview

    Please find attached herewith detailed notes and guidance as desired which will provide you insights into providing a solution for the business and shall be highly useful in completing your solution.

    Best Wishes

    Guidance on Best Practice Analysis For Building Our Digital Brand

    On The Maps Digital Marketing company and its digital footprint

    On The Maps is a digital marketing company located in Las Vegas. The company uses a variety of social media channels to promote its services in United States of America by promoting itself on facebook, twitter, LinkedIn and Google plus. The company has less than 10 employees and was founded in 2009 (LinkedIn, 2017). A review on Yelp.com reveals that the major clientele of this company includes small business owners which have fewer employees and On The Maps is helping these small business houses getting individualized attention on the projects that are time consuming and are related to Search Engine Optimization (Yelp, 2017). Apart from Search Engine Optimization, the company is also involved in website designing, Social Media Marketing, Mobile Marketing and Ad Words (LinkedIn, 2017).

    There is a general belief that the social media effectiveness of a company is based on the number of likes, comments, tweets etc. but Crosby (2017, Apr. 4) states that he believes in developing a deeper consumer engagement as a measure of social media effectiveness wherein the consumer is actively involved with a deeper commitment. The metrics which can measure it may include shares, followers, likes, comments, subscribers, click-through etc. (Crosby, 2017: Apr. 4). In that terms, the company has lower number of followers on LinkedIn with only 15 followers (LinkedIn, 2017) and on Google plus too, there are only 18 followers (Google Plus, 2017). The company had 1,128 likes and 1,091 followers on facebook (Facebook, 2017).

    On twitter, the company has received 321 likes, 5692 tweets and 1196 followers. (Twitter, 2017). Therefore, on more popular media like facebook and twitter the company is receiving higher following and likes. This shows that although the company is smaller with less than 10 employees and fewer clients, the company uses precision marketing by ...

    Solution Summary

    The solution provides guidance on how a company called On The Maps can deal in Social Media strategy to increase its clientele and branding.