Purchase Solution

Social Media Strategy of On The Maps

Not what you're looking for?

Ask Custom Question

I need help with social media marketing for my company. I would like for an expert to do the following:

Analyze our social media practices used for On The Maps Digital Marketing Company in Las Vegas.
Evaluate our digital footprint across all channels.
Determine what our customers search for, what devices they use, which social networks they use, the websites and apps they use, and when and how often each is used.
Tell us whether our current messaging strategy supports our brand position with these customers?
If it does not, suggest a strategy that we should implement to better attract and engage with our target audience.
Tell us if the social media footprint effectively moves our customers through the buyer's decision-making process?

A little about us. We are a full service digital agency. And while we are great at marketing for our customer's businesses it is difficult for us to forget everything we know about our industry and get in the minds of our customers to effectively reach and engage with them when they are looking for our services.

Here is where you can find us:
https://onthemaps.com
https://facebook.com/onthemaps
https://twitter.com/onthemaps
https://plus.google.com/+Otmadvertisingagencylasvegas
https://www.linkedin.com/company/onthemaps
https://www.yelp.com/biz/on-the-maps-digital-marketing-las-vegas-8

Purchase this Solution
Solution Summary

The solution provides guidance on how a company called On The Maps can deal in Social Media strategy to increase its clientele and branding.

Solution Preview

Please find attached herewith detailed notes and guidance as desired which will provide you insights into providing a solution for the business and shall be highly useful in completing your solution.

Best Wishes

Guidance on Best Practice Analysis For Building Our Digital Brand

On The Maps Digital Marketing company and its digital footprint

On The Maps is a digital marketing company located in Las Vegas. The company uses a variety of social media channels to promote its services in United States of America by promoting itself on facebook, twitter, LinkedIn and Google plus. The company has less than 10 employees and was founded in 2009 (LinkedIn, 2017). A review on Yelp.com reveals that the major clientele of this company includes small business owners which have fewer employees and On The Maps is helping these small business houses getting individualized attention on the projects that are time consuming and are related to Search Engine Optimization (Yelp, 2017). Apart from Search Engine Optimization, the company is also involved in website designing, Social Media Marketing, Mobile Marketing and Ad Words (LinkedIn, 2017).

There is a general belief that the social media effectiveness of a company is based on the number of likes, comments, tweets etc. but Crosby (2017, Apr. 4) states that he believes in developing a deeper consumer engagement as a measure of social media effectiveness wherein the consumer is actively involved with a deeper commitment. The metrics which can measure it may include shares, followers, likes, comments, subscribers, click-through etc. (Crosby, 2017: Apr. 4). In that terms, the company has lower number of followers on LinkedIn with only 15 followers (LinkedIn, 2017) and on Google plus too, there are only 18 followers (Google Plus, 2017). The company had 1,128 likes and 1,091 followers on facebook (Facebook, 2017).

On twitter, the company has received 321 likes, 5692 tweets and 1196 followers. (Twitter, 2017). Therefore, on more popular media like facebook and twitter the company is receiving higher following and likes. This shows that although the company is smaller with less than 10 employees and fewer clients, the company uses precision marketing by ...

Solution provided by:
Himanshu Mahobia, MBA
Education
  • BCom, M.D.S University, Ajmer
  • MBA, M.D.S University, Ajmer
  • PhD, Suresh Gyan Vihar University, Jaipur
Recent Feedback
  • "Thank you"
  • "Thank you"
  • "Thank you"
  • "THANKS THIS WAS VERY HELPFUL"
  • "I would like to use you as my expert for future assignments, If I do submit an assignment I will try to submit it early...Thanks "
Purchase this Solution
Free BrainMass Quizzes
Introduction to Finance

This quiz test introductory finance topics.

Business Processes

This quiz is intended to help business students better understand business processes, including those related to manufacturing and marketing. The questions focus on terms used to describe business processes and marketing activities.

IPOs

This Quiz is compiled of questions that pertain to IPOs (Initial Public Offerings)

Transformational Leadership

This quiz covers the topic of transformational leadership. Specifically, this quiz covers the theories proposed by James MacGregor Burns and Bernard Bass. Students familiar with transformational leadership should easily be able to answer the questions detailed below.

Six Sigma for Process Improvement

A high level understanding of Six Sigma and what it is all about. This just gives you a glimpse of Six Sigma which entails more in-depth knowledge of processes and techniques.

View More Free Quizzes
Related BrainMass Solutions

  • Emerging Media Communications and Social Media in the Workplace

    573700 Emerging Media Communications and Social Media in the Workplace Describe the future implications of emerging and existing media for global communications.

  • Small Business: Social Media Marketing

    656206 Small Business: Social Media Marketing Small business men clothing store marketing and selling merchandise on social media platforms. How effective is this type of strategy?

  • Brand Social Gamification Strategy

    The overall social media strategy of the brand has been to focus on marketing itself more in less number of words on different social media as also is signified by its 6 alphabet name in terms of its innovativeness.

  • Social Media Strategy

    The bar on releasing sensitive information is so severe that the culture of the military makes it very difficult to develop and implement an effective social media strategy for use during a crisis.

  • Maturation of the social networking industry

    The cost of social media advertising in particular has been on an increase as a result of growing demand and a slowdown in supply.

  • Maturation of the Social Network Industry

    . : Maturation of the Social Network Industry What is the current maturation of the social network industry? What is a good example of a company that has used the maturation of social media to their advantage?

  • Starbucks' Social Publishing Strategy: User Generated Content

    guidance on the role of user generated content in Starbucks social publishing strategy.

  • New Uses of Technology to Business: The Haiti Experience

    The article by Victoria Nicks entitled "Tracking Cholera in Haiti: Social Media and Data Mining" narrates how, in 2009, Google helped monitor the spread of the pandemic H1N1 Swine Flu with the Flu Tracker.

  • Social Media Strategy of Starbucks

    649603 Social Media Strategy of Starbucks Should the brand publish on its owned media and promote the content on other social network sites (driving traffic back to its owned site) or publish directly to social network channels? Explain.

View More Related Solutions