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Brand Social Gamification Strategy

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Identify a brand that is using some element of social gaming to market itself. Assess the value of the brand's gamification strategy and how it fits within the brand's overall social media marketing strategy.

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Solution Summary

The solution identifies the success of Wendy's Social Gamification strategy and how it fits in the brand's social media strategy.

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Guidance on Brand Gamification Strategy
Wendy's , a quick service restaurant chain has been able to use elements of social gaming to market it successfully as the brand which has used current COVID-19 pandemic very well with table top playing game called 'Fortnite' and integration with 'Rick and Morty' mobile game (Kelly, 2020: May 18). In addition to this the brand has also experimented in gamification and not just in games as Wendy's which encouraged the users on twitter to search for clues on Twitch, Spotify and the brand's own website (Kelly, 2020: May 18). Wendy's also sponsored some games like the 'Feast ...

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Himanshu Mahobia, MBA
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  • BCom, M.D.S University, Ajmer
  • MBA, M.D.S University, Ajmer
  • PhD, Suresh Gyan Vihar University, Jaipur
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