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Small Business: Social Media Marketing

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Small business men clothing store marketing and selling merchandise on social media platforms. How effective is this type of strategy?

What are some advantages and disadvantages to this type of company of social media?

What is one thing would you recommend the business do to enhance its social media results?

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This posting discusses small business clothing store marketing and selling on social media platforms.

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Small business men's clothing store marketing and selling merchandise on social media platforms is an effective strategy. The reasons are that social media generates high-quality traffic that leads to a higher volume of sales. In addition, selling merchandise on social media increases web traffic creates shorter sales cycles, and forms deeper connections with customers (a). Moreover, the small business selling clothing will be able to provide better customer service and experience improved brand awareness. The small businessmen selling clothing will be able to create better awareness of the cloth it is selling, builds connections with their customers and potential customers, and share information and updates about their current stocks.

Some advantages and disadvantages of this type of company of social media include the following. The benefits are that ...

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Kasim Johar, MBA
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  • MBA, Indian Institute of Social Welfare and Business Management
  • BSc, University of Calcutta
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