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    Traditional Marketing Vs Social, Local, Mobile Marketing

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    Describe the two factors that make social, local, and mobile marketing different from traditional online marketing? Thank you so much in advance for all your help. I really do appreciate it.

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    Traditional marketing involves the use of non-digital forms of communication, e.g., brochures, business cards, promotional products, news ads, live events, to convey the information about a company's product or services to its prospective customers. In the past, when people still read the local newspaper, or when the people receive new telephone directory every year, business owners rely on these solid media channels to advertise their products or services. Among the advantages of this type of marketing are the following: very high level of engagement as the printing and distribution of printed marketing materials means seeing the prospects face to face and being able to interact to them in person; pre-existing market is already built in the traditional marketing as most of these ...

    Solution Summary

    This solution discusses the factors that make social, local and mobile marketing different from traditional online marketing