Explore BrainMass

online advertising vs. traditional advertising

This content was STOLEN from BrainMass.com - View the original, and get the already-completed solution here!

Name three ways online advertising networks have improved on , or added to traditional offline marketing techniques

© BrainMass Inc. brainmass.com October 17, 2018, 1:06 am ad1c9bdddf

Solution Preview

Less Expensive
Traditional advertising and marketing techniques forced clients to use only expensive, somewhat ineffective, and limiting methods of conventional print and multi-media advertising. Agencies and businesses today are reallocating their marketing spend to incorporate a better percentage of internet marketing. "Internet marketing includes the effective and successful likes of Pay Per Click marketing, Search Engine Marketing and Optimization, viral and social network marketing, email marketing, enewsletter marketing and more" (Clark, ...

Solution Summary

Online advertising is Less Expensive, has Unlimited Radius, and provides Customization and Direct Revenue. These three features are what makes online advertising more attractive than traditional advertising. Online advertising caters to small businesses when media planning.

Similar Posting

Internet or Television Advertising is More Effective

Find a product or service that advertises in both of these mediums: Internet ads and television commercials.

Share an effective Internet ad with the class by providing a link to a Web site.

What method of advertising do you think is most effective and why? Use supporting research data if possible and cite sources.

What method do you think is most cost-effective? Use supporting research data if possible, please.

View Full Posting Details