Traditional advertising and marketing techniques forced clients to use only expensive, somewhat ineffective, and limiting methods of conventional print and multi-media advertising. Agencies and businesses today are reallocating their marketing spend to incorporate a better percentage of internet marketing. "Internet marketing includes the effective and successful likes of Pay Per Click marketing, Search Engine Marketing and Optimization, viral and social network marketing, email marketing, enewsletter marketing and more" (Clark, ...
Online advertising is Less Expensive, has Unlimited Radius, and provides Customization and Direct Revenue. These three features are what makes online advertising more attractive than traditional advertising. Online advertising caters to small businesses when media planning.