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advertising for moving traditional business to Internet

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Please help me explain which are the best advertising strategies for transforming regular businesses to Internet marketplace.

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Solution Summary

This solution discusses some of the best advertising strategies for moving traditional business to Internet market.

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Few advertising strategies to move traditional business to internet market are:

The first step in moving to an online marketplace from traditional business is to develop a comprehensive web portal about the company and its products which must contain certain desirable characteristics such as informative, easy to use and navigate, secure for conducting electronic transactions using financial information, etc.

Secondly, in order to popularize the website among the ...

Solution provided by:
Sandeep Bardia, MBA
Education
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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