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Traditional vis-a-vis Modern/Online Marketing

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What are the differences between the traditional marketing and marketing in the online environment?
What are external marketing environment factors?
What is the e-marketing program strategy process?
How are the target market customer characteristics and consumption behaviors different in an e-marketing environment?

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Solution Summary

The solution discusses the differences between the traditional marketing and marketing in the online environment. It also discusses external marketing environment factors and e-marketing program strategy process.

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What are the differences between the traditional marketing and marketing in the online environment?

Traditional marketing uses the usual advertising media - radio, TV, and newspapers. It relies on the old school marketing wherein selling is done directly with a face to face contact with a customer.
Online marketing on the other hand utilizes the power of the internet and online banking to sell products and receive payments.
What are external marketing environment factors?
There are at least three major environmental factors namely culture, legal framework or system, and politics.

What is the e-marketing program strategy process?

Savvy Internet Marketing (2007) identified these steps in e-marketing strategy process:

Step 1: Strategy & Plan

We take the time to learn your business and the behavior of your customers. Then identify the right avenues to reach them.

Step 2: Keyword Identification

Keywords are critical. They influence search engine rankings, page relevancy and pay-per-click results. We work hard to get them right.

Step 3: Program Execution

This step includes the execution of integrated online programs that incorporate your keywords and fit your brand, objectives and resources.

Step 4: Monitor

Each day brings new Internet marketing opportunities. Ongoing program refinement keeps you two steps ahead of your competition.

To realize the full benefit of an e-marketing ...

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