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The answer to Marketing in the Digital Age

President Learner is unclear about the potential of Cyber-Health's online platform for substituting Med Ed's traditional marketing activities. He has asked you to compose an email message explaining how Cyber-Health will be able to perform online interactive marketing activities.

· Discuss the growth of Internet interactivity.

· People have a basic need to interact and socialize. Explain the online interactive activities/techniques that make sense for Cyber-Health.

· Provide at least one site that uses the online interactive activities/techniques that you identified above. You may limit the number of sites to one if that site uses all the activities/techniques that you identified as being appropriate for Cyber-Health.

PROFESSOR'S REMARKS;
Internet interactivity is not the same as Internet connectivity. ***** You did mention some excellent sources of interactivity, i.e., message boards and chat rooms, but it was not done within the correct context. You needed to discuss interactive techniques that made sense for Cyber-Health. The only direct linkage to Cyber-Health was vis-à-vis electronic newsletters. ***** The website that you referenced provided excellent examples of interactivity, but the interactivity techniques had not been discussed earlier.

SO, WHAT DID I MISS? AND HOW DO I REMEDY THIS?

Solution Preview

1) Internet interactivity is not the same as Internet connectivity:

Internet interactivity is basically known as the ability to interact on the web with the use of: a. Widgets such as polls, quizzes, clickable graphics and multimedia presentations with multiple paths, b. sites where the viewer is able to add data (i.e. Wikipedia), or c. sites that allow users to interact with each other (i.e. Facebook), via paths such as, electronic messaging, instant messaging, message boards, chat rooms, electronic newsletters, e-learning, etc...

Internet connectivity simply means you are able to connect to the Internet. It does not necessarily involve interaction once you are connected. In other words, the fact that you are Connected to ...

Solution Summary

This paper discusses the growth of Internet interactivity, explains the online interactive activities/techniques that make sense for Cyber-Health, and provides one site that uses the online interactive activities/techniques identified.

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