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Online Marketing: The Arrival of the digital age

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-THE DIGITAL REVOLUTION
-GOVERNMENT AND THE INFORMATION SOCIETY
-BUSINESS AND e-COMMERCE
-THE IMPLICATIONS FOR BUSINESS

Questions

1a. How can countries like Ireland differentiate themselves as a hub for e-Commerce?

b. What additional steps should The Minister of Public Enterprise in Ireland take to ensure that the 'Celtic tiger' economy continues to be successful?

c. Could Singapore's attempts to develop a digital economy turn it into the leading Asian 'tiger' in the future? Or will Hong Kong or Malaysia beat them to it?

d. What about African countries? Will they be capable to catch up and provide their businesses and private citizens with the necessary infrastructure to play an important role in tomorrow's digital society?

2. How has the e-Commerce age changed the way in which businesses are run today?

3. To what extent have businesses already embraced the information revolution?

4. What are the key benefits and risks of using electronic commerce?

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Solution Summary

Online Marketing is exemplified.

Solution provided by:
Umut Oltulu, MBA
Education
  • BSc, Dokuz Eylul University
  • MBA, Texas A&M University-Kingsville
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