ticketless travel
Not what you're looking for?
Questions
1.a.How is e-ticketing an example of marketing in the digital age, and what particular marketing issues does it pose to airlines and travel agents?
b.Why have European consumers been so slow to adopt e-ticketing, compared to their U.S. or Japanese counterparts? Do you believe the arguments put forward in the case?
c.If IATA's projections for ticketless travel are true, what is likely to happen to traditional European travel agents?
d.Is Lufthansa likely to be one of the European winners in the digital age, or will it be one of the traditional companies that fails to make the transition?
2.What are the major challenges facing marketing today?
3.Discuss the major changes in distribution channels over the past ten years. What are the trends for the future?
4.Assess the advantages and disadvantages of different payment mechanisms over the next ten years.
5.What are the challenges faced in creating global brands?
Purchase this Solution
Solution Summary
E-ticketing is overviewed.
Solution Preview
1.
a. How is e-ticketing an example of marketing in the digital age, and what particular marketing issues does it pose to airlines and travel agents?
e-ticketing is a secure and cost savvy method. It can reduce booking expenses by eliminating the need for printing and mailing paper documents. It can also eliminate the possibility of critical documents getting lost in the mail or being sent to the wrong address. Thus travel is becoming a more frequently purchased product. Because the details of the reservation are stored in a computer even if the customer loses hardcopy confirmation. However e-ticketing requires a business to regularly keep database Their marketing and sales complexity also increased when e-tickets are interlined and used by different legacy computerized reservation systems of user airlines.
b. Why have European consumers been so slow to adopt e-ticketing, compared to their U.S. or Japanese counterparts? Do you believe the arguments put forward in the case?
In order to adopt e-ticketing, people should get used to doing tasks online. Internet usage in most European countries is less than in U.S or Japan. This slows down the airline
industry's migration towards e-ticketing solution.
c. If ...
Education
- BSc, Dokuz Eylul University
- MBA, Texas A&M University-Kingsville
Recent Feedback
- "Thanks"
- "Thanks"
- "This is a great help...Thank you"
- "Thanks for the advice!"
- "Oh my gosh u are awesome... A++"
Purchase this Solution
Free BrainMass Quizzes
Balance Sheet
The Fundamental Classified Balance Sheet. What to know to make it easy.
Cost Concepts: Analyzing Costs in Managerial Accounting
This quiz gives students the opportunity to assess their knowledge of cost concepts used in managerial accounting such as opportunity costs, marginal costs, relevant costs and the benefits and relationships that derive from them.
Accounting: Statement of Cash flows
This quiz tests your knowledge of the components of the statements of cash flows and the methods used to determine cash flows.
Income Streams
In our ever changing world, developing secondary income streams is becoming more important. This quiz provides a brief overview of income sources.
Introduction to Finance
This quiz test introductory finance topics.