Advertising and Audiences
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Which is more effective on the following audiences: digital advertising (web or mobile) or traditional TV advertising and why? Men 18-34 and Baby Boomers.
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Solution Summary
The expert determines which is more effective on audiences. Digital advertising or traditional TV advertising is determined.
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In a situation of this nature it would appear that traditional TV advertising would be more effective for marketing to 18 to 34-year-olds and baby boomers. This form of advertising would probably be more effective for these age groups due to the fact that young and middle-aged men tend to watch more television than older individuals, especially due to the fact that there are many more action and adventure movies and television shows that tend to attract these men. Due to the fact that these individuals tend to tune into a variety of different sporting events as well, it is very important that marketers take advantage of sporting events as a methodology by which to market their products and services to this age and gender demographic. A very good example of successful traditional TV advertising is the advertising that takes place during the Super Bowl, which is one of the most lucrative advertising venues available on traditional TV. The vast majority of men 18 to 34 years old tune in to the Super Bowl, which makes this ...
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- Criminal Justice, Elizabeth City State University
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