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Target audience before looking for types of vehicles to use

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Do you think as a marketer, one would need to know who their target audience was before they started looking at which types of vehicles to use?

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The expert examines target audiences for which type of vehicles to use.

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A marketer should know who the target audience is, before developing a marketing program, which includes decisions about the vehicles used for promotions and advertising. The target audience is made up of a group or groups of common characteristics, such as buying habits, income, age, gender, level of education, lifestyle and other demographics. Some ...

Solution provided by:
Beatrice Martino, MEd
Education
  • MEd, Jones International University
  • BSc, DeVry University
  • MPH, Walden University
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