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    Target audience before looking for types of vehicles to use

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    Do you think as a marketer, one would need to know who their target audience was before they started looking at which types of vehicles to use?

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    Solution Preview

    A marketer should know who the target audience is, before developing a marketing program, which includes decisions about the vehicles used for promotions and advertising. The target audience is made up of a group or groups of common characteristics, such as buying habits, income, age, gender, level of education, lifestyle and other demographics. Some ...

    Solution Summary

    The expert examines target audiences for which type of vehicles to use.