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Advertising Campaigns/Measuring Success/Target Audiences

A) Advertising objectives should align well with the sales and marketing plans which also align with overall company goals and objectives. However, the ad strategy is also based on available resources and needs to be effective to produce the desired sales effect and communication effect. At times, it feels like putting the pieces together of a large puzzle.
How would you approach putting all of these pieces together? How do you ensure the strategy is designed to meet not only marketing/sales goals but also overall company objectives?

B) What are your thoughts on the best methods to measure success? What about differing calls to action depending on the goals?

C) What target audiences may be effective with specific segments? or specific products? Have you seen an interesting and effective campaign that used both interactive and traditional approaches?

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A) Advertising objectives should align well with the sales and marketing plans which also align with overall company goals and objectives. However, the ad strategy is also based on available resources and needs to be effective to produce the desired sales effect and communication effect. At times, it feels like putting the pieces together of a large puzzle.
How would you approach putting all of these pieces together? How do you ensure the strategy is designed to meet not only marketing/sales goals but also overall company objectives?

It is important to work as a team throughout the organization to plan sales, marketing, and advertising objectives. This includes accounting being involved in the budgeting, distribution being involved in getting product out to stores, and marketing handling advertising and merchandising. Plans must be proposed, and consensus reached to proceed. This is an excellent example of a case that lateral relationships would be beneficial, to cut through hierarchal chain of commands, and gather information to form a plan. Initially, the sales and marketing team or management team would determine the item or brands that were to be promoted. They would need to confer with management and accounting to determine available resources, and then ...

Solution Summary

This solution answers the following questions:
A) Advertising objectives should align well with the sales and marketing plans which also align with overall company goals and objectives. However, the ad strategy is also based on available resources and needs to be effective to produce the desired sales effect and communication effect. At times, it feels like putting the pieces together of a large puzzle.
How would you approach putting all of these pieces together? How do you ensure the strategy is designed to meet not only marketing/sales goals but also overall company objectives?

B) What are your thoughts on the best methods to measure success? What about differing calls to action depending on the goals?

C) What target audiences may be effective with specific segments? or specific products? Have you seen an interesting and effective campaign that used both interactive and traditional approaches?

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