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    I need to:
    Select an organization and identify an issue within that organization that would have both organizational and societal implications.

    1. Explain the organizational and societal functions of PR.
    2. Identify an issue within the organization that would have both organizational and societal implications.
    3. For that organization, explain how you would address both the organizational and societal audiences.

    Help please

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    Solution Preview

    1. Explain the organizational and societal functions of PR.

    Organizational functions of PR provide benefit to the organization whereas societal functions are aimed at benefitting the society in which organization operates. Organization function such as media relations, publicity, etc. are aimed at brand building, brand visibility and enhancing the reputation of the organization among stakeholders whereas societal functions like CSR initiatives, community relations, etc. are aimed at contributing towards the benefit of the society.

    2. Identify an issue within the organization that would have both organizational and societal implications.

    The organization chosen for this assignment will be Mcdonald's, the global leader in fast food retailing with outlets all over the world. The issue that has both ...

    Solution Summary

    Select an organization and identify an issue within that organization that would have both organizational and societal implications.

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