Organizational and Societal Implications Within an Organization

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*Select an organization with which you are familiar, and identify an issue within that organization that would have both organizational and societal implications.
Explain the organizational and societal functions of PR.
I have taken Cadburys as an organization. Cadbury is a British-based confectionery company, the industry's second-largest globally after the combined Mars-Wrigley. Headquartered in Uxbridge, England and formerly listed on the London Stock Exchange, Cadbury was acquired by Kraft Foods in March 2010. (Wikipedia, 2010)
Serendip.com defines "Public relations is the management function that identifies, establishes and maintains mutually beneficial relationships between an organization and the various publics on whom its success or failure depends." - Cutlip and Center
PR is a part of Integrated Marketing Communications. Integrated Marketing communications ensures that all forms of communications and messages are carefully linked together. At its most basic level, Integrated Marketing Communications, or IMC, as we'll call it, means integrating all the promotional tools, so that they work together in harmony. (multimediamarketing, 2009)
Company will use the combination of public relations, sales promotion, advertising, personal selling and direct marketing. Following factors have been considered in devising the IMC mix:
o Type of product market
o Channel objectives
o Buyer readiness stage
o PLC
o Focus
o Cost
(Faculty.smu, 2009)
Organizational and societal functions of PR
While discharging the functions of PR, Cadburys consider the above factors discussed. Organizational functions of public relations include community relations, media, consumer relations, publicity, industry relations, governmental and political campaigns. Each of these outlets serves a different purpose. Many of the organizational functions involve keeping the publics and the organizational shareholders abreast about the organization. (Bizcovering, 2010) One of the important organizational functions is media relations. This needs devising appropriate media mix through channels such as, television, newspapers, magazines, etc.
Similar to advertising and promotions, effective Media Relations often depends on designing and implementing a well-designed plan. When discussing Media Relations, organizations must ...