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    Search Engine Optimization and AdWords

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    While the dream of the Internet is provide open information to everyone, as marketers we want to provide selected information to targeted audiences. What are Search Engine Optimization (SEO) and Google AdWords and how do they help in marketing?

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    Solution Preview

    Search engine optimization refers to the process of improving the visibility of a website/web page in a search engine's natural or organic search results. A site is ranked higher the more frequently it appears in the search result list. The target audience is a specific group of people, identified as the intended recipient of the message. If the search engine optimization is done in such a ...

    Solution Summary

    This posting gives you a step-by-step explanation of Search Engine Optimization. The response also contains the sources used.