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LSG Corporation Project Charter

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LSG Corporation sells home appliances. They have over 50 sales agents across
multiple states. They have decided to implement an online sales program. The new
Internet based sales program is expected to increase the sales volume and
enhance the profit margin.

You are asked to head the project team and you are expected to generate one Word document that includes the following:

1. A Project Charter (include project title, date of authorization, project
manager's name, brief scope statement, planned approach for managing the project, roles and responsibilities matrix, sign-off section)

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LSG Corporation Project Charter

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Project Charter

Project Title:

Online Sales Program to augment sales and revenues of the firm

Project Sponsor:

Top management of LSG Corporation

Project objective:

Development of a comprehensive web portal alongwith a comprehensive web marketing program to augment online sales.

Project Stakeholders:
Management and Employees of LSG Corporation

Brief Scope Statement:

The project includes all activities in relation to developing an online marketplace for selling the company's profucts. Such activities will include and not limited to, development of web portal, activities with respect to promotion of website, online marketing programs such as search engine optimization, tying up with vendors, security of transactions and other incidental activities with respect to setting up and marketing emarketplace.

Planned Approach:

The first and foremost step in online sales program is the development of a comprehensive and informative web portal which is not only easy to use and navigate by the consumers, but also provides for a safe platform to conduct online transactions. The project team will invite bids from experienced and reputed vendors for development of ...

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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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