Buyer Utilities for Apple vis-a-vis Samsung
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Prospective buyers seek out exchanges that meet their needs in one or more types of utility. Choose two direct competitors and evaluate their respective offers in terms of the five types of utility. Imagine you have been hired as a consultant for one of the companies. How should the company improve the utilities provided by its offer to better meet prospective customer needs?
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Solution Summary
The solution provides comparative Analysis of Apple and Samsung smart phones with reference to the five buyer utilities of Form, Place, Possession, Time and Information.
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Comparative Analysis of Utilities for Apple vis-a-vis Samsung
There are five different types of utilities in Marketing which includes Form Utility, Possession Utility, Time Utility, Place Utility and Information Utility (Kotler and Keller, 2008). Apple and Samsung are the brands having tougher competition to provide form utility for which both are competing with each other aggressively as both the companies face tough battle with changing leadership positions ...
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- MBA, M.D.S University, Ajmer
- PhD, Suresh Gyan Vihar University, Jaipur
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