place and promotional strategy
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Implement a final Marketing Plan Paper. (Blackberry phone)
BLACKBERRY STORM WITH WEBCAM
Identify the appropriate place and promotional strategy that should in the development of the strategic marketing plan.
§ Develop an initial sales promotion schedule
§ Create and advertising plan
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Solution Summary
Identify the appropriate place and promotional strategy that should in the development of the strategic marketing plan.
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Place Strategy:
In order to distribute this product, the company will need to utilize different distribution networks to aggressively push the product in the extremely competitive mobile handset market.
First of all, company will need to tie up with Mobile carriers or service providers such as Verizon or T-mobile to sell this product. By leveraging on the existing user base and potential clients of such service providers, company can reach a wide target segment via this distribution network. These carriers will help in aggressively pushing this product in the marketplace and provide much needed visibility to this newly launched product.
Secondly, company will need to tie up with big box electronic retailers such as Best Buy or Circuit city and other nationwide chains to reach all areas of the country. These nationwide chains have presence in all major areas across the country and thus, will help the company in reaching to the masses.
Apart from the big box retailers, another important channel will be local retail outlets dealing with such mobile/electronic products. As such retailers are scattered all over the country and difficult to reach directly, company can appoint distributors in each major region. Such distributors will stock the company's product and will cater to local retailers in the area. These retailers could be big and small and will have strong presence in their local area. The distributor network will take care of such retailers.
Apart from these traditional brick and mortar distribution network, the company should definitely establish strong distribution network over the web. The company should not only sell the products directly over its website, which will help the company in reaching directly to the customer, but should also tie up with host of web retailers to offer this product the online shoppers.
Promotional Strategy:
As it is a newly launched product and competes against host of offerings from other strong players such as Nokia, Apple and other mobile manufacturers in the extremely competitive mobile handset market, the company will need to pursue a combination of ...
Education
- BComm, University of Delhi
- Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
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