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Identify the appropriate place and promotional strategy that should be used in the development of the strategic marketing plan for organic dog food.

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Solution Summary

Identify the appropriate place and promotional strategy that should be used in the development of the strategic marketing plan for organic dog food.

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Place/ Distribution Strategy:

The appropriate place for distribution such products will be pet stores. Exclusive pet outlets/ pet related product chains and departmental stores that have a separate department for Pet products are primary targets for developing a distribution strategy.

Another potential distribution ...

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