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    Social media tools utilized by employers

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    Give two examples of social media tools utilized by employers. What opportunities do you see for employers in this regard? As the CMO of a consulting company, what â??next stepsâ? would you take vis a vis social media tools?

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    The first example I can think of would be as a recruiting tool. Many employers are turning to social media sites such as LinkedIn to find employees that would best fit their needs for a specific position. This allows the employer, especially the small business, to review a great deal of information (resume, work examples, other social connections, etc.) before even contacting the individuals. It also allows for ...

    Solution Summary

    Two examples of social media tools that are utilized by employers are examined. The opportunities the expert sees for employers are determined.