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Social media tools utilized by employers

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Give two examples of social media tools utilized by employers. What opportunities do you see for employers in this regard? As the CMO of a consulting company, what â??next stepsâ? would you take vis a vis social media tools?

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Solution Summary

Two examples of social media tools that are utilized by employers are examined. The opportunities the expert sees for employers are determined.

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The first example I can think of would be as a recruiting tool. Many employers are turning to social media sites such as LinkedIn to find employees that would best fit their needs for a specific position. This allows the employer, especially the small business, to review a great deal of information (resume, work examples, other social connections, etc.) before even contacting the individuals. It also allows for ...

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