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New E-Commerce Unit

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Please help with some thoughts and ideas so that I can complete the following:

A virtual team now has the task of launching a new e-commerce unit.

? Write a response that accomplishes the following:

o Explain how new social media tools may be used to distribute messages to consumers and clients.
o Explain how to determine the best tools to use in specific situations.
o Analyze the ethical issues involved in social media use and how to address them. The analysis should include the following:

? Security concerns, such as identity theft
? Credibility, maintaining trust and honestly in marketing and advertising, product reviews, and comments
? Privacy and sharing private information without consent
? Maintaining reputation

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Solution Summary

The solution provides a lengthy, in depth response to the issues the student needs to address in the paper.

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Thank you for posting today. It is my goal to provide ideas, definitions, research help, and instructions on how you, the student, should approach the assignment.

Let's look at each of these areas one by one:

o Explain how new social media tools may be used to distribute messages to consumers and clients.
"Social media can take many different forms, including Internet forums, weblogs, social blogs, wikis, podcasts, pictures, video, rating and bookmarking. Technologies include: blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, crowdsourcing, and voice over IP, to name a few. Many of these social media services can be integrated via social network aggregation platforms like Mybloglog and Plaxo.

Examples of social media software applications include:

Communication
Blogs: Blogger, LiveJournal, Open Diary, TypePad, WordPress, Vox, ExpressionEngine, Xanga
Micro-blogging / Presence applications: Twitter, Plurk, Jaiku, fmylife
Social networking: Bebo, Facebook, LinkedIn, MySpace, Orkut, Skyrock, Hi5, Ning, Elgg
Social network aggregation: NutshellMail, FriendFeed
Events: Upcoming, Eventful, Meetup.com
Collaboration
Wikis: Wikipedia, PBwiki, wetpaint
Social bookmarking (or social tagging)[3]: Delicious, StumbleUpon, Google Reader, CiteULike
Social news: Digg, Mixx, Reddit, NowPublic
Opinion sites: epinions, Yelp, Znopit
Multimedia
Photo sharing: Flickr, Zooomr, Photobucket, SmugMug
Video sharing: YouTube, Vimeo, sevenload
Livecasting: Ustream.tv, Justin.tv, Stickam
Audio and Music Sharing: imeem, The Hype Machine, Last.fm, ccMixter
Reviews and Opinions
Product Reviews: epinions.com, MouthShut.com
Q&A: Yahoo! Answers, WikiAnswers
Entertainment
Media & Entertainment Platforms: Cisco Eos
Virtual worlds: Second Life, The Sims Online,Forterra
Game sharing: Miniclip, Kongregate "
(http://en.wikipedia.org/wiki/Social_media)
Essentially, this list provides a good place to start. You really do need to define what social media is and the forms it can take before engaging in a discussion of how they can be used. I'm going to talk for a moment about the Big 3, as I like to call them: facebook, twitter, and blogs. In regards to Facebook, many companies have company pages on there, and sometimes they even have individual product pages depending on what they are trying to market. In the ...

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