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    marketing techniques and strategies in healthcare

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    Both social media and the Internet have changed the way that healthcare organizations market their target population complete the following:
    You have been asked by the chief executive officers of a local health care organization in your city or town to create a viable social media strategy for the target market.
    Additional ask that you develop a marketing research tool that will help the organization understand its target market.
    Use the city data from unit 2 discussion board to assist you i the creation of the social media strategy.
    Use APA Style and 3 references

    Length: 500 words

    © BrainMass Inc. brainmass.com October 10, 2019, 8:16 am ad1c9bdddf
    https://brainmass.com/health-sciences/marketing-in-health-care/marketing-techniques-strategies-healthcare-616915

    Solution Preview

    Both social media and the Internet have changed the way that healthcare organizations market their target population complete the following:

    You have been asked by the chief executive officers of a local health care organization in your city or town to create a viable social media strategy for the target market.

    The objective of the healthcare organization should be to establish the appropriate channels that will facilitate the most conducive organizational environment for interaction with potential patients and current patients on social media by delivering the core values and mission of the organization to the intended target audience. This can be achieved with the creation of a general map that allows the organization to select the appropriate types of media that will be ...

    Solution Summary

    Marketing techniques and strategies in healthcare are examined.

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