Social Media Strategy
Not what you're looking for?
Would you make any revisions to your base's social media strategy (particularly as it is used during a crisis)? Is it adequately staffed? Do the social media managers have adequate autonomy to post information quickly? Does the base leadership value social media?
Purchase this Solution
Solution Summary
Changes to the social media policy of the base and the autonomy of social media managers are discussed in a structured manner in this response. The related references are also provided
Solution Preview
I will make several changes to my base's social media strategy. I will make the social media manager and his team free from the rules, regulations, and hierarchy of the US Army. In the new strategy, the social media team can during a crisis disclose all bad news truthfully, be available, and honestly reply to all key audiences. The new strategy will require the social media team of the base to be proactive so that everyone hears news directly from them, eliminate all controversies, and show empathy towards the victims of the crisis.
Several revisions need to be made to the base's social media strategy especially when used during a conflict. The base's social media strategy is highly restrictive and conservative allowing little sharing of information. The roots of social media behavior lie in the organizational culture of the US military. For example, the US Army is deemed to be an organization that is expected to treat all persons with respect and dignity as depicted in AR 600-20. The US Army expects online conduct to be in a manner that is consistent with Army values and standards of conduct. US Army employees when logged on to a social media platform must abide by the UCMJ at all times. Any posting or linking that violates the USMJ that pertains to the conduct of the soldier or releasing sensitive information is prohibited. In addition, online misconduct is described in ALARACT 058 2018. Moreover, there are mechanisms for reporting online misconduct and any "online misconduct" may violate existing federal laws under the US Code or violate the UCMJ. The AR 600-20 empowers commanders to punish officers who violate the regulation and the violation of online behavior is a punishable offense. The bar on releasing sensitive information is so severe that the culture of the military makes it very difficult to develop and implement an effective social media strategy for use during a crisis. Please see https://www.businessinsider.com/army-online-conduct-guidelines-2017-3
The base's social media strategy and the staffing of the social media cell during a crisis are highly inadequate. The strategy has remnants from past wars because of which the strategy is influenced by a hierarchy-based structure and justice system. The hierarchy forced the military during past wars to uses unprincipled tactics, such as censoring and lying. Other regularly ...
Education
- BSc , University of Calcutta
- MBA, Eastern Institute for Integrated Learning in Management
Recent Feedback
- "I read your comments, and thank you for this feedback. Do I need to find other studies that applied this methodology Ive used? That's where I'm stuck at."
- "Thank you kindly sir. "
- "Excellent and well explained. --Thank you kindly. "
- "Awesome notes. I appreciate you."
- "I have the follow-up project and I will assign that to you very soon. "
Purchase this Solution
Free BrainMass Quizzes
Paradigms and Frameworks of Management Research
This quiz evaluates your understanding of the paradigm-based and epistimological frameworks of research. It is intended for advanced students.
Business Processes
This quiz is intended to help business students better understand business processes, including those related to manufacturing and marketing. The questions focus on terms used to describe business processes and marketing activities.
Business Ethics Awareness Strategy
This quiz is designed to assess your current ability for determining the characteristics of ethical behavior. It is essential that leaders, managers, and employees are able to distinguish between positive and negative ethical behavior. The quicker you assess a person's ethical tendency, the awareness empowers you to develop a strategy on how to interact with them.
Social Media: Pinterest
This quiz introduces basic concepts of Pinterest social media
Employee Orientation
Test your knowledge of employee orientation with this fun and informative quiz. This quiz is meant for beginner and advanced students as well as professionals already working in the HR field.