What is the current maturation of the social network industry? What is a good example of a company that has used the maturation of social media to their advantage? What are the current trends for companies to establish sustainable strategy? What is your current strategic plan? What is the new strategic plan towards maturation? How will using a global strategy help the company gain a competitive advantage?© BrainMass Inc. brainmass.com October 25, 2018, 7:28 am ad1c9bdddf
Funder Mifflin Inc. is now in the process of implementing their diversification strategic plan to enter the social networking industry. In this paper I will be discussing how maturation effects the social networking industry. I will also be discussing some of the current companies that are already in the industry and how they are adjusting to maturation. I will be discussing some of the current trends in relation to strategic managment in the industry and also how the global strategy can help Funder Mifflin Inc. adjust to maturation. I will conclude with how the global strategy can help Funder Mifflin Inc gain a competitive advantage, differentiation advantage and finally a cost advantage.
Maturation of the Social Network Industry
If you thought the social networking industry wasn't constantly in a state of maturation you were wrong. The industry has become a major marketing tool for businesses to market themselves. The problem is that the social networking industry developed so quickly that it left a lot of people behind and they still don't know how to use it. Statistics show that that users are now spending up to five hours a day on a social networking site compared to the three hours a day a year ago. Social media networking traffic has increased world wide by 83% in the last year (Neilson, 2011). A lot of companies were fearful of entering into the social networking industry because all they really care about is their return on investments (ROI). What this means is they want to associate their social media programs to their actual real world performance metrics that they are already using (Solis, 2010). Last year companies still viewed entering into the social media market as an experimental program. So even though social media is currently transforming organizations worldwide companies still want to be able to apply performance indicators to it.
Websites & Companies
A good example of a company that has used the maturation of social media to their advantage would be Dell Outlet. They have tied their social media metrics to their revenue they made in 2010. They are using social media networks like Twitter to get their advertisements out for their product. Dell Outlet indicated that in June of 2010 they earned $3 million in revenue just from twitter alone. Their global reach that they have been able to create on Twitter has resulted in more than 6.5 million in revenues ...
Maturation of the social networking industry
After you gave the final presentation for the proposed strategic plan of the social networking Web site, a member of the board of directors asks if you can clarify some standard questions regarding the implementation of the new social networking Web site. She explains that the board needs you to prepare a report addressing how the maturation of the industry worldwide could impact your business strategy in the future. Business strategy is Cost Leadership Strategy.
For this assignment, you must submit a report consisting of 850-1,000 words in which you discuss the maturation of the social networking industry worldwide and explain how it could affect your business strategy in the future.
Speak on the following in your report:
-Research and discuss the maturation of the social networking industry.
-Explain how Web sites or companies are adjusting to the maturation of the social networking industry.
-Discuss the current trends of strategic management in the social networking industry.
-Explain how the maturation of the social networking industry worldwide could impact your business strategy in the future.
-Discuss a new strategic plan/approach to help your company in the future in regards to the maturation of the industry.
-Discuss how the new strategy will help the company with competitive advantage, cost advantage, and differentiation advantage.