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Designing a Green Marketing Strategy

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Question: What is green marketing? How does it relate to corporate social responsibility (CRS) and marketing ethics? Describe a company that is practicing and promoting green marketing. Are they successful in their efforts? Why or why not?

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Solution Summary

This solution discusses green marketing and provides examples of companies that use this type of marketing approach.

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Green marketing is a relatively new concept. When companies engage in green marketing, they market environmentally friendly products and the marketing tactics used are also green. Packages are redesigned to conserve resources, waste is minimized and other steps are taken to reduce the company's environmental thumbprint while marketing that product. This increases the company's level of CSR and corporate governance. It also ...

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