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Four Ps in marketing applied to a product.

There are four Ps in marketing. These are Price, Product, Promotion, and Place. Choose a product or service with which is familiar. Describe the product or service. Then, in your own words, describe the 4-P decisions which would be important when marketing this product.

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My focus is on "product" and what key points relate to the Air Jordan athletic shoe by Nike in the marketing mix. Product is the first element in the marketing mix, and products can be either tangible or intangible. An athletic shoe would be considered a tangible item since it can be touched. With a product, there are three basic levels, which are core, actual and augmented. Core products are the most basic, and they are the benefits that consumers purchase. The benefit of this athletic shoe is the comfort in running and playing basketball on a court that they ...

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There are four Ps in marketing. These are Price, Product, Promotion, and Place. Choose a product or service with which is familiar. Describe the product or service. Then, in your own words, describe the 4-P decisions which would be important when marketing this product.

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