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Pick a recent purchase you have made

TEXTBOOK: Perreault, W. D., Cannon, J. P., & McCarthy, E. J. (2010). Essentials of marketing (12th ed.). New York, NY: McGraw-Hill/Irwin.

Pick a recent purchase you have made. Identify the four Ps of the marketing mix as they relate to your purchase. What does each of the four Ps involve and how did the marketer of that product you purchased direct each of those four elements of the marketing mix to influence your purchase?

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I recently purchase a BMW 3 series car. The first element is price. Price is an important element in my purchase because I need to compare pricing of this car with similar cars offered by other brands such as Mercedes or Audi. The marketer influence my decision by offering a special discount on down payment for this car and thus, offered me better value proposition in terms of price.

The second element is product. The company's product excels in terms of pricing, style and performance. I am attracted to the BMW brand due to the ...

Solution Summary

Pick a recent purchase you have made. Identify the four Ps of the marketing mix as they relate to your purchase. What does each of the four Ps involve and how did the marketer of that product you purchased direct each of those four elements of the marketing mix to influence your purchase?

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