Explore BrainMass
Share

Pick a recent purchase you have made

This content was STOLEN from BrainMass.com - View the original, and get the already-completed solution here!

TEXTBOOK: Perreault, W. D., Cannon, J. P., & McCarthy, E. J. (2010). Essentials of marketing (12th ed.). New York, NY: McGraw-Hill/Irwin.

Pick a recent purchase you have made. Identify the four Ps of the marketing mix as they relate to your purchase. What does each of the four Ps involve and how did the marketer of that product you purchased direct each of those four elements of the marketing mix to influence your purchase?

© BrainMass Inc. brainmass.com October 25, 2018, 6:49 am ad1c9bdddf
https://brainmass.com/business/the-marketing-mix/pick-a-recent-purchase-you-have-made-476974

Solution Preview

I recently purchase a BMW 3 series car. The first element is price. Price is an important element in my purchase because I need to compare pricing of this car with similar cars offered by other brands such as Mercedes or Audi. The marketer influence my decision by offering a special discount on down payment for this car and thus, offered me better value proposition in terms of price.

The second element is product. The company's product excels in terms of pricing, style and performance. I am attracted to the BMW brand due to the ...

Solution Summary

Pick a recent purchase you have made. Identify the four Ps of the marketing mix as they relate to your purchase. What does each of the four Ps involve and how did the marketer of that product you purchased direct each of those four elements of the marketing mix to influence your purchase?

$2.19
See Also This Related BrainMass Solution

Internet Purchasing Product Online

Think about times when you purchased a product online. What cultural or personal factors influenced your decision? What do you know about your purchase now that you didn't know before making it? If you have not made any online purchases, why not? Why have Internet sales jumped in recent years? How is promotion used on the Internet? Speculate what the Internet environment will be like in five or 10 years.

Now consider how a company capitalizes on the buyer decision-making process with its product or service.

View Full Posting Details